Selling a vehicle is a somewhat painful process that takes many weeks of effort to interact with strangers, permit check rides, and haggle over the price. Additionally, getting the RC transferred and making sure that you have been paid in full can take additional months.
But CARS24, a growing tech-enabled used automobile enterprise, goals to convert human beings’ selling of vehicles in India.
“Not just from a transaction, but also from a point of view. CARS24 allows car owners to promote their automobiles within hours of a single visit to one of the many CARS24 branches, with immediate payment into their bank account, and additionally takes the whole responsibility of all the paperwork, such as RC transfer,” the agency says in a statement.
But more significant than purposeful ease, CARS24 desires to flow the conversation around promoting an automobile from a purely transactional enjoy to a higher emotional and remarkable one. The try is to replicate the same feeling of pleasure that one reviews while shopping for a car while promoting it.
Vikram Chopra, Co-founder & CEO, CARS24, says, “A used car isn’t always just a used vehicle, it’s someone’s automobile. Something that has been cherished and precious. At CARS24, we appreciate the value of those reminiscences. This is why we agree that the very last power you’re taking along with your car earlier than promoting it ought to also lead to a high-quality enjoy at CARS24.”
The tale is woven around CARS24’s new emblem positioning – ‘As you drive to a CARS24 to sell your vehicle, stay with the lovely recollections created to your car, leave the concerns of promoting to us’ – is proven through new digital movies: Gupta’s #ByeByeDrive and Mukherjee’s #ByeByeDrive.
Along with the movies, the brand has additionally gotten a sparkling look with a brand new emblem and layout language geared closer to creating an emotional connection with its customers.
“We love the arena of cars. For us, it’s now not simply an enterprise. And this has inspired the new identity as well. All design factors are inspired by regular things we come upon, even as we use them, giving them a greater personal touch. Our logo, as an instance, incorporates elements from number plates and the zebra crossings. The idea is to cause an emotional connect for the patron through the lens of memories and associations,” introduced Chopra.
Campaign team:
Director: Vinil Mathew
Executive Producer: Swadha Shetty
Production House: BreathlessFilms
Brand Partners: Spring Marketing Capital (Raja Ganapathy, Vineet Gupta, Arun Iyer, Akash Das, Rohan Talati, Noopur Khandekar, Ajay Ramaswamy, Azharuddin A, and Tom Jose)
