Selling a vehicle is a somewhat painful process that takes many weeks of effort related to interplay with strangers, permitting check rides and haggling for the fee. Additionally, getting the RC transferred and making sure that you have become paid in full can take additional months.
But CARS24, a growing tech-enabled used automobile enterprise, goals to convert the way human beings sell motors in India.
“Not just from a transaction, but also revel in point of view. CARS24 allows car owners to promote their automobiles inside hours of a single go to one of the many CARS24 branches, with immediate payment into their bank money owed and additionally takes the whole responsibility of all the paperwork such as RC transfer,” the agency says in a statement.
But more significant than purposeful ease, CARS24 desires to flow the conversation around promoting an automobile from a purely transactional enjoy to a higher emotional and remarkable one. The try is to replicate the same feeling of pleasure that one review while shopping for a car – while promoting it as well.
Vikram Chopra, Co-founder & CEO, CARS24, says, “A used car isn’t always just a used vehicle, it’s someone’s automobile. Something that has been cherished and precious. At CARS24, we apprehend the price of those reminiscences. Which is why we agree with, that the very last power you’re taking along with your car earlier than promoting it, ought to also lead to a high quality enjoy at CARS24.”
The tale is woven around CARS24’s new emblem positioning – ‘As you drive to a CARS24 to sell your vehicle, stay with the lovely recollections created to your car, leave the concerns of promoting to us’ – is proven through new digital movies: Gupta’s #ByeByeDrive and Mukherjee’s #ByeByeDrive
Along with the movies, the brand has additionally gotten a sparkling look with a brand new emblem and layout language geared closer to creating an emotional hook up with its customers.
“We love the arena of cars. For us, it’s now not simply enterprise. And this has inspired the new identity as well. All factors of the design are inspired by regular things we come upon even as using, giving it a greater non-public touch. Our logo, as an instance, incorporates elements from number plates and the zebra crossings. The idea is to cause an emotional connect for the patron thru the lens of memories and associations,” introduced Chopra.
Campaign team:
Director: Vinil Mathew
Executive Producer: Swadha Shetty
Production House: BreathlessFilms
Brand Partners: Spring Marketing Capital (Raja Ganapathy, Vineet Gupta, Arun Iyer, Akash Das, Rohan Talati, Noopur Khandekar, Ajay Ramaswamy, Azharuddin A, and Tom Jose)